Fidelis Forensics is a specialist organisation delivering expert forensic medicine services across Australia. Staffed by highly qualified medicolegal professionals, the team offers peer-reviewed, independent, and objective reports for legal and medical matters. With decades of combined experience, they are also educators, training clinicians and lawyers in forensic medicine and expert witness testimony. The organisation required a brand identity that reflected its credibility, professionalism, and academic expertise.
The Challenge
The goal was to create a complete brand identity for Fidelis Forensics that could seamlessly translate across digital and print media. This included developing a logo, brand guidelines, and eventually a website and social media presence. The brief called for a professional and elegant design that balanced the fields of law and medicine, using a gold and black colour scheme with a subtle pop of colour such as green or turquoise to enhance visual appeal. The visual style needed to feel crisp, academic, and trustworthy while remaining modern and simple.
The Design Process
The project began with three initial logo concepts, designed to visually express the duality of legal authority and medical expertise. After presenting these options to the client, feedback was gathered and used to refine the design into a final logo, along with several approved variations. Once the logo was approved, a comprehensive set of brand guidelines was created, including colour specifications, typography choices, layout styles, and tone of voice guidance. These guidelines helped establish a consistent, professional brand tone. This brand foundation then informed the design of a custom website, built to align with the client’s values and visual preferences.
The Deliverables
In addition to the logo and brand guidelines, a full suite of branded materials was delivered. This included setup and design for the organisation’s Facebook page and LinkedIn profile, as well as web-ready assets for future use. The website was built to reflect the client’s desire for a visually pleasing and informative homepage that balances academic professionalism with user accessibility. All brand assets were designed to ensure long-term usability and scalability as the organisation grows.
The Results
The full branding and website development process was completed within one month. The outcome was a cohesive and polished brand identity that reflects Fidelis Forensics’ values and expertise. The project provided the organisation with a strong foundation to communicate with clients, legal professionals, and academic partners in a clear, credible, and professional way. The successful launch of their online presence, combined with consistent branding across social media, positions Fidelis Forensics for long-term recognition and growth in the forensic medical field.
